An exploration of the unique world of British fashion, including established names and the work of new British designers. All aspects are covered including tailoring, fabrics, branding and accessories while special features highlight the work of key designers and influential trends. The author looks at the innovative tailoring for which Savile Row has been famous since the 18th century the current rebranding of the classic British design houses the enduring popularity of traditional British fabrics the importance of accessories and special wear for events and the radical design for which Britain is famous. The text also features the work of high-profile names such as Vivienne Westwood, Alexander McQueen and Julien MacDonald.