After poring over "The Social Media Marketing Book" you may not come away with a master marketing strategy, but you'll get a good briefing on tactics.
-- Thomas E. Weber,
Overall, The Social Media Marketing Book is an extremely valuable resource on understanding and applying social media for both the individuals, and business. The book is a great introduction that can help you to get started. Once done, you can move onto the next level. Hopefully, Zarrella is working on that book now.
-- Ben Rothke, --Ben Rothke
If you are new to social marketing and want an easy to understand book to break it all down, then I highly recommend The Social Media Marketing Book.
-- T. Michael Testi, --T. Michael Testi
If you are trying to explain why your company needs a social media presence, hand this book to your boss. He'll thank you for it.
-- Lisa Martin, --Lisa Martin
After poring over The Social Media Marketing Book you may not come away with a master marketing strategy, but you'll get a good briefing on tactics.
-- Thomas E. Weber, --Thomas E. Weber