PART 1: E-BUSINESS: WHAT IS IT AND WHAT DOES IT MEAN FOR ALL BUSINESSES?.- What is it?.- How is it Affecting Business?.- Digital and Non-digital Services.- Dangers and Threats of the Cyber-world.- PART 2: E-MARKETING: SAME PEOPLE, SAME NEEDS, DIFFERENT SERVICES.- The Development of e-marketing.- i-brands and e-segmentation.- Marketing Communications.- Relationship e-marketing.- PART 3: E-OPERATIONS: INTEGRATING THE INTERNET WITH THE PHYSICAL OPERATION OF AN ORGANISATION.- Integrating the Internet into the Supply Chain.- Developing People and Managing Performance.- Organisational Structure.- Financial Aspects of Internet Operations.- PART 4: DEVELOPING THE POWER OF THE WWW STRATEGICALLY.- Identifying New Opportunities for Internet-based Services.- Developing User Communities.- Using the Web Resources and Alliances.- Foreseeing the Future the Next Two Waves.