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Mike Hobbs is a journalist, copywriter and author with over 20 years' experience of writing non-fiction.

Know your industry Becoming an entrepreneur The vital spark Market research Bringing in the money Product devlopment on the go Hygiene and service issues Packaging and shelf life Know your competition Building a team Leading from the front Make a marketing plan Getting known The launch day Running the business Turning problems into gains Always look for ways to expand Glossary Further information Index