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The Business Environment (with CourseMate and eBook Access Card) Phil Kelly

The Business Environment By Phil Kelly (Senior Lecturer at Liverpool Business School)

The Business Environment (with CourseMate and eBook Access Card) by Phil Kelly


£26.79
Condition - Very Good
Only 1 left

Summary

Provides a comprehensive learning experience for modern PESTLE-driven courses by using a two-tier approach. This book offers an introduction to the business environment model, taking into account curriculum and blended learning developments.

The Business Environment (with CourseMate and eBook Access Card) Summary

The Business Environment (with CourseMate and eBook Access Card) by Phil Kelly

The Business Environment provides a flexible and comprehensive learning experience for modern PESTLE-driven courses by using a two-tier approach. The book offers an accessible introduction to the business environment model, taking into account curriculum and blended learning developments. For those new to business and business economics it introduces the key concepts, theory and examples (covering marketing, human resource management, operations management, finance), whilst also maintaining the depth and rigour needed for both undergraduate and postgraduate level study. The accompanying CourseMate offers a host of practical material mapped specifically to each chapter, and provides the overall product with unrivalled depth and coverage for the levels targeted.

About Phil Kelly

Phil, formerly advisor to Asia's highest paid CEO, worked for over 20 companies in almost as many countries prior to appointment as Senior Lecturer at Liverpool Business School. Having completed his Doctorate in Business Administration, at one of Europe's leading Business Schools, he went on to establish himself in academia, teaching at a range of universities. An experienced lecturer, he has an MA (distinction) in Teaching and Learning in Higher Education, and frequently teaches on a range of business courses. In 2012 Phil's students nominated him for an Amazing Teacher Award. In addition, after being nominated by the Liverpool Business School, he received the University Award for outstanding impact on the student learning experience. Phil has written several books, including `Management - Theory and Practice Ed 7' with Gerald Cole and, `International Business and Management', both of which were published with Cengage. His books are popular texts on a range of business degree programmes. Phil lives on the Wirral with his wife Rebecca and three sons Toby, Jacob and Ben. Andrew has over twenty years' experience as a teacher and author across all levels of education. His speciality lies within assessment having been a former Chair of Examiners for a major awarding body in the UK for Business and Economics, a Fellow of the Chartered Institute of Educational Assessors and a consultant for regulatory bodies. Andrew has written texts on business and economics across different levels including A-level and undergraduate economics texts and had articles published as a result of his PhD research. This research is looking at assessment and the notion of threshold concepts in economics. He is the Editor of Teaching Business and Economics, the journal of the Economics, Business and Enterprise Association (EBEA) and lives in Rutland with his wife, Sue and twin sons Alex and Johnny.

Table of Contents

Part One: INTRODUCTION. Chapter One: Introducing the Business Environment. Part Two: THE ENVIRONMENTS. Chapter Two: The Political and Legal Environment. Chapter Three: The Economic Environment. Chapter Four: The Social and Demographic Environment. Chapter Five: The Technological Environment. Chapter Six: The Competitive Environment. Chapter Seven: The Sustainable Environment. Part Three: FIRMS. Chapter Eight: The Concept of the Firm. Chapter Nine: Inside the Firm. Chapter Ten: The Behaviour of Firms. Part Four: MARKETS. Chapter Eleven: Markets. Chapter Twelve: The Role of Government. Chapter Thirteen: International Markets and Globalisation.

Additional information

GOR008820567
9781408030165
1408030160
The Business Environment (with CourseMate and eBook Access Card) by Phil Kelly
Used - Very Good
Paperback
Cengage Learning EMEA
2013-02-12
375
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Business Environment (with CourseMate and eBook Access Card)