Sportsman. Lover. Bon vivant. Cad. Ross O'Carroll-Kelly is many things to many people. But ten years after he lifted the Leinster Schools Senior Cup, Ireland's most beloved rogue remains one of its most misunderstood figures. His accomplishments on the rugby field - and in the bedroom - remain the stuff of legend, but the truth about him remains hidden by the accretion of myth.

Now, for the first time, the lid is lifted on the enigma that is South Dublin's most eligible married man. In more than a hundred interviews with his family and friends - those who've loved him, hated him and slept with him - the first ever composite portrait of the Celtic Tiger's most famous cub emerges.

From the mother who didn't want him to the father who wanted him too much, from the friends who shared his misadventures to the women who shared his bed - or, failing that, a back alley or bus shelter - this searingly honest biography fills in all the blanks in the life of the self-styled Cock of Foxrock.