Shows you how to increase your traffic and conversions by simply changing your sales funnel
Shows the 7 types of sales funnels as well as how and where to apply them in your company
Get access to the exact same online sales scripts that have consistently converted into millions of dollars in sales
"Russell is not a 'pretend' expert, but someone who has actually built one of the most successful businesses I know teaching entrepreneurs how to employ online marketing in their business that achieve exceptional results." -- Bill Glazier
"I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell." -- Dan Kennedy
"I can say, without a second's hesitation, that Russell Brunson's "DOTCOM Secrets" book trumps all of them." -- Allan Tutt, Amazon Customer
"If you want to know how to prime a customer for a purchase and un- derstand how to get people to sell themselves on your product, then this is the book." -- Linda Leon, Amazon Customer
"Russell shares amazing insights into what makes a dotcom business succeed, if you don't follow these principles you'll surely struggle." -- Dan, Amazon Customer
"There is nothing to not like! The explanations are so clear. Combined with Expert Secrets you can learn all you need to skyrocket your business success beyond your wildest imagination." -- Stan, Anderton
Secret #1: The Secret Formula
Secret #2: The Value Ladder
Secret #3: From a Ladder to a Funnel
Secret #4: How to Find Your Dream Customers
Secret #5: The Three Types of Traffic
Section Two: Your Communication Funnel
Secret #6: The Attractive Character
Secret #7: The Soap Opera Sequence
Secret #8: Daily Seinfeld Sequence
Section Three: Funnelology
Secret #9: Reverse Engineering a Successful Funnel
Secret #10: Seven Phases of a Funnel
Secret #11: The Twenty-Three Building Blocks of a Funnel
Secret #12: Frontend vs. Backend Funnels
Secret #13: The Best Bait
Section Four: Funnels and Scripts
Frontend Funnels
Funnel #1: Two-Step, Free-Plus-Shipping
Funnel #2: Self-Liquidating Offer
Funnel #3: Continuity
Funnels for the Middle of the Value Ladder
Funnel #4: The Perfect Webinar
Funnel #5: Invisible Funnel Webinar
Funnel #6: Product Launch
Backend Funnel
Funnel #7: High-Ticket, Three-Step Application
Section Five: ClickFunnels
Conclusion: Ignite