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Enterprise and Small Business Sara Carter

Enterprise and Small Business By Sara Carter

Enterprise and Small Business by Sara Carter

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Summary

This text provides a comprehensive introduction to small businesses, the changing business environment in which they emerge and operate, the nature of entrepreneurship and the practical business of managing a small firm.

Enterprise and Small Business Summary

Enterprise and Small Business: Principles, Practice and Policy by Sara Carter

Do you want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs'.

This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition while building on the foundations of the first and second has been extensively revised and updated.

About Sara Carter

Sara Carter is Professor of Entrepreneurship at the Hunter Centre for Entrepreneurship and Associate Dean at Strathclyde Business School UK and Visiting Professor at Nordland Research Institute, Norway.

Dylan Jones-Evans is Professor and Director of Enterprise and Innovation at the University of Wales.

Table of Contents

1.Introduction

Part 1: ENTREPRENEURSHIP

2.The Evolution of Entrepreneurship Theory

3.Entrepreneurship and Economic Development

4.Government and Small Business

5.The Real World of the Entrepreneur

Part 2: THE ENTREPRENEURIAL PROCESS

6.The Entrepreneurial Process

7.Entrepreneurial Opportunities

8.Effectuation and Entrepreneurship

9.The Psychology of the Entrepreneur

10.Entrepreneurial Failure

Part 3: TYPES OF ENTREPRENEURSHIP

11.Ethnicity and Entrepreneurship

12.Gender and Entrepreneurship

13.Family Business

14.Habitual Entrepreneurs

15.Technology Entrepreneurship

16.Social Entrepreneurship

17.Community Entrepreneurship

Part 4: ENTREPRENEURIAL MANAGEMENT

18.Entrepreneurial Marketing

19.Entrepreneurial Networks and the Small Business

20.Finance and the Small Business

21.Strategy and the Small Firm

22.Growth and Development in the Small Firm

23.Internationalization and Entrepreneurial Businesses

Additional information

GOR008969978
9780273726104
0273726102
Enterprise and Small Business: Principles, Practice and Policy by Sara Carter
Sara Carter
Used - Like New
Paperback
Pearson Education Limited
2012-05-16
568
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

Customer Reviews - Enterprise and Small Business